Thesystem offood.

Decentralising the food economy to increase individual freedom.

Read the FoodX Paper

Building the foodworld to be

The food system: problems and possibilities.

Scroll sideways, then choose a term to follow it from problem to possibility.

Our values.

Open by design.

Build on open protocols and shared knowledge, so anyone can understand, connect, and build.

Owned by the user.

People control their data, memory, and permissions. They can change tools without losing their history.

Autonomy without surrendering control.

Systems work independently within the authority people give them. They never quietly grant themselves more.

Trust through transparency.

Make actions explainable, evidence traceable, and mistakes open to correction. Be clear about uncertainty.

Enhancing freedom.

We measure success by how much our technology helps people understand, choose, and act for themselves.

Ultimately, our mission is to improve the freedom of individuals as participants in the food economy.

Understand where food comes from, how it was made, and what supports the claims about it. See what is uncertain, question the evidence, and make informed decisions without having to become a specialist.

Have the practical means to turn understanding into action: use surplus, prepare a meal, or put an idea into practice. Delegate work to people or autonomous systems with clear limits and permission you can withdraw.

Find willing partners, compare alternatives, and agree your own terms—whether buying, selling, bartering, or sharing. Be able to refuse an unsuitable offer without depending on one platform or route to market.

Keep control of your identity, useful records, and the history of your work. Decide what to share, challenge inaccurate records, and change services without abandoning the trust you have earned, while respecting the rights of others.

Blog.

2 min

Why is technology fascinating?

What technology is for.

2 min

How we are building?

How the protocol and computer meet.

2 min

What we learnt from social networks

Connection without capture.

2 min

Engram

What persistent memory makes possible.

3 min

Adaptive UI

Interfaces that adapt to the person using them.

4 min

Context is all you need

Why intelligence needs context.

3 min

Membranes

Why systems need boundaries.

3 min

Intelligence is a liquid that sets

How intelligence becomes durable.

3 min

Doghouses and cathedrals

Why architecture matters as systems grow.

1 min

Why food needs a protocol

Why food needs a shared language.

The history of food.

Food systems grew from small, local relationships into global supply chains. Each shift made more food available to more people, while changing what could be seen, valued, and controlled.

Before agricultureShared memoryFor most of human history, food moved through direct relationships. Knowledge of the land, seasons, and people who shared it was held locally. These systems were close to nature and deeply social, but could only reach as far as the relationships that sustained them.
10,000 BCEStorage and settlementStorable crops made it possible to carry food across seasons, support larger settlements, and plan beyond the next harvest. Records became essential: they tracked stores, labour, and exchange. Food could now support cities, but its management also became more centralised.
1800 CEIndustrial scaleRailways, refrigeration, and standardisation connected farms, factories, and cities at a new scale. Food became more abundant and more affordable. But distance grew too: price, volume, and shelf life became the signals the system could see most easily, while place, nutrition, and care became harder to carry forward.
2000 CEPlatform economySoftware made food easier to discover, order, review, and deliver. It reduced friction, but it split the record of food between separate platforms. A business, a buyer, or a community still cannot easily see the whole picture, even when the information already exists.
NowThe unfinished systemWe have unprecedented scale, but food has become remote from the people who grow it, make it, and eat it. The next step is not to undo scale. It is to give people and systems a shared way to remember what happened, coordinate directly, and participate more freely.

A portion, supporting food charities.

For now, we direct it to the food charities we work with.

25%

Profits returned.

Committed to food-related charities.

Health & Nutrition

Nutritious meals for underserved communities

Environmental Protection

Reforestation, ocean cleanup and sustainable agriculture

Animal Welfare

Rescue operations, sanctuary funding and ethical farming

Action Against HungerBeatMary's MealsSlow Food InternationalViva!WaterAid
The mission

Get involved.

Build an economy that works more directly for the people who grow, make and eat food.